Joostimäe (Joostimägi)
Where one learns that the street is named after the adjoining hill called Joostimägi, without being apprised as to why the hill earned its name. It could be after the forename Joost, Estonian for Justus, but one never knows. The hill in question (see Mäe for discussion) adds another dimension, albeit very slim, to the Estonian concept of hill: that of an exceedingly economical pancake.
Turu tänav (Turg)
Market. After Keskturg, Tallinn’s central market, some 150 m to the east. Name used in three configurations: 1) tänav, whose residents were initially located by liival, kitsas tänavas, or ‘in a narrow street on the sand’, indicating the extent of Tallinn sands, here about 2 km from the shore, then by Salzmann-Dörptsche Straße (Saltzmann-Tartu road, 1825, after a local councillor), moving later to various herring-based names: Heringstraße (1865); Heeringi (1885); Heeringa (1908-1948) and even, at one stage, Подселедочная (Podseledochnaya, under the [sign of the] herring) which Kivi suggests was a herring store cum tavern. Turu is a loan word, ultimately from Old East Slavic *tъrgъ (tǔrgǔ) apparently via Russian (but hard to trace) to old Swedish, torgh>torg, and thence to Finnish tori and the Finnish town of Turku, the genitive of which is Turun (see Kauba). Anagram of Rutu. See also Turu põik and Turu plats.
Turu põik (Turg)
Market. See main article Turu tänav. Soviet occupation renaming (1954-1991) of Keldrimäe.